Making sense of AI — by thinking, building, and testing
I'm Ashley. This site is my public notebook — notes and working ideas on AI economics, workforce transformation, and how technology is rewiring organizations. I also build small products to pressure-test what I learn. If you're puzzling over the same questions, welcome — we're figuring this out together.
Leave your mark on this journey
See where curious minds are visiting from around the world.
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AI Workflow Score
Score how much of your work AI actually runs.
How many of your recurring tasks have an AI step?
Explore by topic
One role at a time. Understand what it is, who it’s for, and how to break in
Ideas I tested by building
From questions to working products. I build to test assumptions, learn from real users, and turn abstract ideas into something people can actually use.
Helping neighbourhood merchants in Singapore build a simple digital storefront without needing technical skills.
My role · Project manager · Product strategy · Prototyping · Deployment
Built to test
Can AI make digital onboarding simple enough for small, offline-first merchants?
Progress · Top 10 Finalist · AI Startup Challenge (164 Teams) · Finals Oct 2026 · Pilot preparation with local merchants
The official digital hub built for Nee Soon's AI Innovation Festival — helping visitors explore exhibitors, programmes, and community activities in one place.
My role · Product design · Website development · Deployment
Built to test
Built to test how AI-enabled digital platforms can enhance the way communities discover, navigate, and engage with innovation events.
A personal AI knowledge and experimentation hub — where I document what I learn, build small AI tools, and explore the future of human-AI collaboration.
My role · Product design · AI prototyping · Full-stack development · Content strategy
Built to test
Built to test how individuals can build a personal AI capability system through continuous learning, experimentation, and human-AI collaboration.
Ideas are better when they connect
A growing network of independent thinkers, builders, and creators exploring AI and the future.
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No AI hype — just what's real, written down as I go.
I spent years as an HRBP at a Fortune 500 company (Mercedes-Benz Greater China) and a tech unicorn (ByteDance).
Now I'm studying Economics at NTU Singapore, exploring AI, Southeast Asia's digital economy, and how AI is reshaping work, organizations, and industries.
Using AI, I enjoy turning ideas into real products — not for the sake of building products, but to solve real problems, test assumptions, and learn from practice.